The Launching Pad

Get insider information about new magazine launches—most before they even hit the newsstand!

Coming in January, February, March 2010...

American Idol
Relaunching 2010
As before, the magazine will offer readers behind-the-scenes glimpses of the TV show's many dramatic and absurd moments, as well as interviews with contestants and judges, including newcomer Ellen Degeneres, and this season's guest judges, Victoria Beckham and Avril Lavigne. Edit also covers hair, makeup and fashion, and updates on previous "Idol" contestants and winners.
(Source Interlink)

Athletes Quarterly
Premiered January 2010
The magazine is geared towards the current and former professional athlete making around $2 million a year (the cutoff for a subscription is $300,000) and addresses issues relevant to their specific culture - buying multi-million dollar homes, choosing a bodyguard, helping your lawyer help you, etc.

Deen Brothers Good Cooking
Premiered March 2010
Featuring Food Network’s Jamie and Bobby Dean, the sons of the popular, Southern-fried celebrity chef Paula Deen. Deen Bros offshoot is aimed at a dual audience, with its light, easy recipes.
(Hoffman Media)

Inked Girls
Premiered January 2010
A special quarterly edition from the publishers of INKED will feature photographs of beautiful women with tattoos. The magazine will be pollybagged to include a free sailor Jerry calendar featuring modern interpretations of one of the worlds most well known and respected tattoo artists.
(Pinchazo Publishing)

Motor Trend Classic
Relaunching 2010
Source said it is resurrecting classic car publication Motor Trend Classic.
(Source Interlink)

My Home My Style
Premiered January 2010
Whether you’re adding storage, updating your decor, or sprucing up your outdoor spaces, you’ll find all the information you need presented in a fun, informative way. It’s like having an experienced friend alongside for every project that can give you the why and how you need to make all your home enhancements successful.
(August Home Publishing)

NC Wine
Premiered March 2010
A new statewide magazine to promote North Carolina’s wine industry.
(North Carolina Wine Press)

New Jersey Life Health & Beauty
Premiered February 2010
Focuses on natural femaile health topics and sources, doctors, products, trends and businesses right in the state. Their goal is present meaningful, easy to read editorial to educate on preventative measures to take to safe guard your family's health.
(Olsten Publishing)

No Fail Weight Loss, Reverse Diabetes, & Walk It Off
Premiering 2010
Reverse Diabetes, Walk It Off and No Fail Weight Loss—will all have a magazine at their hub. The titles will publish four times a year with a newsstand distribution of 500,000 and a $4.99 cover price.
(Reader's Digest)

Specialty Insider
Premiered January 2010
Focus on retailers surviving the fashion industry at retail. It offers an enticing visual candy store that is both provocative and inspiring. Each issue features eye-catching photography as well as snapshots of the hottest retail stores; celebrity paparazzi sightings; trends spotting; and the best sellers.
(Insider Communications Group)

New You
Premiered January 2010
Designed for the nationwide consumer audience on the subject of cosmetic enhancement. Magazine is focused on cosmetic procedures that are board certified and products that are FDA approved, educatin it's audience about what they can realistically expect from physicians they engage for the purpose of physical self-improvement.
(Knightsbridge Media LLC)

Weddings Illustrated
Premiered February 2010
The premier luxury wedding magazine in Florida, Weddings Illustrated is dedicated to the most sophisticated occasions and discerning brides. This beautifully produced magazine is a semi-annual influential sourcebook for couples seeking a lavish and unforgettable wedding experience.
(Palm Beach Media Group)